campaign / social / illustration

amazon

Amazon is looking to jump-start their sales this holiday season while pushing the premium member features of Amazon Prime. Titled “Save Time with Prime this Holiday Season,” the campaign is focused on showcasing Prime member features, such as 1-click wish-lists and 2-day shipping. The campaign utilizes fun graphics, bright colors, and playful design choices throughout multiple channels to create a cohesive message that drives holiday sales. This project was created for educational purposes only.

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campaign message

introduce amazon as a time-saving tool for holiday shopping

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commercial

an illustrated storyboard positioning amazon as santa's new helper

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digital collateral

using a strong and cohesive omni-channel presence to drive the Santa's New Helper campaign

 

process

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