identity / illustration / web design

east paws pet services

The following project was created in collaboration with Dox Design. Featuring hand-drawn illustration and type, the newly crafted identity concepts portray warmth, charisma, and comfort. Following the new logo design, the website combines the playfulness of the brand with a functional user experience.

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identity

a collection of playful pet-themed digital concepts

 

process

a behind the scenes look at using Procreate to draw each concept digitally

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pattern design

playful patterns designed to complement the identity concepts

 
 

web designs

a clean and intuitive user experience with bold imagery and whimsical illustration

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