package design / illustration


General Electric is a household staple brand, focusing on electronics and consumer technology. The Eureka line of curated wattage lightbulbs is designed to target creative consumers by accomodating the light source requirements of their fields. Utilizing bright illustration and iconography, the packaging appeals to creatives while drawing contrast from store shelf competitors.This project was created for educational purposes only.


package design

an innovative packaging solution designed by creatives, for creatives


designed for creatives

each wattage strategically corresponds to the lighting needs of creative careers



a collection of custom graphics curated for each creative career

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