identity / illustration

georgielou

Founded by Rachel Cravit, GeorgieLou is an upcoming pet boutique focused on offering artisinal dog products. As part of their opening, they needed a new identity design to define the brand and distinguish them from fellow pet shops. The newly developed identity illustrates the inspiration behind GeorgieLou, Rachel's beloved Cavalier King Spaniels Georgie and Louis, in two clean but playflul logo variations.

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identity

two pup-themed identity designs to define the brand

 

process

from sketches to digital concepts

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