campaign / advertising / illustration
pabst blue ribbon
Pabst Blue Ribbon is an American based lager company. In an effort to target an older audience, the new campaign showcases the history, quality, and refinement of Pabst Blue Ribbon beverages by launching two special edition cans designed to celebrate the older generation. By launching the campaign both online and in print publications, it creates a strong omnichannel presence that increases exposure for the campaign.This project was created for educational purposes only.