campaign / advertising / illustration

pabst blue ribbon

Pabst Blue Ribbon is an American based lager company. In an effort to target an older audience, the new campaign showcases the history, quality, and refinement of Pabst Blue Ribbon beverages by launching two special edition cans designed to celebrate the older generation. By launching the campaign both online and in print publications, it creates a strong omnichannel presence that increases exposure for the campaign.This project was created for educational purposes only.


print ad

a compelling print advertisement introducing the pabst generation campaign


can design

special edition designs showcasing the new campaign mascots through illustration


digital advertising

utilizing a strong omni-channel presence to launch the campaign effectively

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