campaign / digital / print

patagonia

The Protect the Planet campaign is designed to appeal to like-minded activists and existing Patagonia shoppers to empower them to make a difference with their clothing choices. The collateral features large imagery, compelling text, and minimalistic design choices to create a clear call to action for shoppers and environmental activists alike. This project was created for educational purposes only.

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catalog

raise awareness for the environmental impact of apparel production and provide consumers with sustainable solutions

 

web design

a clean platform designed to create an intuitive and enjoyable shopping experience

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a multi-platform campaign

using campaign branding and bold imagery to spread the campaign across patagonia's platforms

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