campaign / digital / print


The Protect the Planet campaign is designed to appeal to like-minded activists and existing Patagonia shoppers to empower them to make a difference with their clothing choices. The collateral features large imagery, compelling text, and minimalistic design choices to create a clear call to action for shoppers and environmental activists alike. This project was created for educational purposes only.



raise awareness for the environmental impact of apparel production and provide consumers with sustainable solutions


web design

a clean platform designed to create an intuitive and enjoyable shopping experience


a multi-platform campaign

using campaign branding and bold imagery to spread the campaign across patagonia's platforms

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