freelance / publication design / web design / social media
Based in Chicago, Illinois, the Pawlished Pup is an online lookbook featuring dog apparel and accessories, as well as a product photographer and advertiser. Using the colorful artwork of Chicago as inspiration, the new illustrative logo design features geometric shapes, abstract forms, and bright colors. Utilizing this visual style, the overall aesthetic feels cohesive to each collateral piece, from their monthly online catalogs to their website and social media presence. Check out their newly designed website here!