campaign / digital / illustration

portland
saturday market

The Portland Saturday Market is a seasonal marketplace for small businesses creating locally handmade arts, crafts, and foods from the Pacific Northwest. Utilizing illustration and vibrant color, the new identity creates a playful aesthetic that embodies the market’s mission. As part of the identity, the campaign focuses on celebrating the diversity of the marketplace, emphasizing the breadth of products, people, and experiences only available at the market.This project was created for educational purposes only.

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identity

a two-emblem design that combines the event name with the iconic symbol of portland

 

web design

a playful web experience that serves as a hub for information on upcoming market events

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social media

using brand colors and a consistent image style to create a cohesive look on all platforms

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advertising

utilizing brand illustrations and vibrant color to create eye-catching ads that drive clicks

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process

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