identity / illustration / product design
Soul Camp’s current brand identity struggles to convey the high-end quality of their adult getaway retreats. Focusing on line illustration, clean type, and a refined color palette, the new identity projects quality and sophistication while still remaining as playful as the current brand style. Following the new design principles, the new collateral supports Soul Camp’s mission to embody both professionalism and quality in their brand identity. All assets were created for Soul Camp at the Art Institute of Portland.