campaign / print / illustration / social
stumptown + dr. martens
Both Stumptown Coffee Roasters and Dr. Martens experience retail slumps during the winter season at their Portland locations. To draw more foot traffic, the Shoes & Shots campaign is a collaboration between the two designed to allow each location to benefit from the success of the other. The collaborative event gives consumers exclusive insider discounts for shopping at either retail store. Utilizing bright illustration, texture, and retail products from both stores, the campaign creates a cohesive blend of the two brands that offers consumers valuable discounts. This project was created for educational purposes only.