identity / digital / illustration

uber + uber pets

Uber is a global taxi brand, offering ride-sharing services in urban areas. The new identity is designed to better appeal to a younger, millennial audience and inspire individuals to be empowered with instant, affordable transportation. The redesign focuses on creating a fun, playful experience for Uber users as well as introducing a new service, UberPets.This project was created for educational purposes only.

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identity

a new emblem designed to evoke energy, motion, and charisma through each media platform

 
 

uber pets

a new feature designed to accomodate travel with your best furiend

 

process

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